Campaign / Marketing Module

Marketing to Existing & Potential Subscribers

The RR Enterprises Subscriber Management System has a unique software architecture that provides total flexibility in the handling of marketing campaigns, unlimited services, rate schedules and packages.

Combined with the incredible functionality of the RR Subscriber Management System, we offer a Marketing Campaign module that is simply outstanding! It completely controls the processing of subscribers who elect to receive cable, Pay Per View or Internet service as the result of a marketing campaign (promotion). It will support both fixed and variable length campaigns in whatever combinations are desired. The System will automatically track and report on any campaign. It will automatically give any customer signing-up any current promo they qualify for, and the Customer Service Representative does not have to remember or consult anything about the campaign, the System does it for them! Of course, the CSRs have the ability to offer any campaign for which the subscriber qualifies.

Should a CSR desire details about a specific campaign, Help screens are readily available which will give the CSR the details of any campaign, including scripting help on how to sell the campaign to the subscriber.

“The new marketing module offered by RR Enterprises allows us to present a more diversified approach to the cross selling of services. In a highly competitive environment, the ability to bundle and cross sell basic and digital cable with high speed Internet allows us to optimize our marketing of these products and services. The capability to group these very different types of services into customized promotions will enable us to better cross sell the products and services that we offer.”

David Powers
Persona Communications Inc.
St. Johns, Nfld.

Total Flexibility

The RR Enterprises Marketing module is extremely flexible, enabling you to tailor a marketing campaign that is just right for your targeted subscriber group. There is a multitude of selection options available, including:

  • Up to 7 different levels
  • Work Order Zones
  • Dates
  • Subscriber Status
  • Invoice Frequencies
  • Unit Status
  • Methods of payment; Invoice, Pre-authorised Checking, Credit Card
  • Nodes
  • Rate Schedules
  • Start Dates based on installation, entry or signature date of Work Order

Here are just a few examples of the different type of campaigns you can create:

  • Fixed price campaigns
  • Campaigns on packages
  • PPV Campaigns
  • Discounts on monthly rental charges
  • Installation campaigns
  • Cross promotions where you can offer incentives such as one month of free premium service or free PPV movies if you subscribe to another premium service
  • Free gifts for subscribing to a particular premium service
  • Advance payment promotions
  • Free service for a period of time for subscribing to a particular PPV Event
  • Free PPV movies for subscribing to a Digital Equipment package
  • Free PPV movie for subscribing to a particular package of services
  • Subscribe to digital services and receive a free modem installation, and many more

Types of Campaigns

Campaign Triggers

Incorporating ‘multiple marketing triggers’ to establish a subscriber’s eligibility and benefits for a specific campaign, you can focus on a specific marketing area.

Multiple marketing triggers can be established according to:

  • Service Codes
  • Package Codes
  • Range of montly rental charges
  • Payments on account
  • PPV Events
  • Purchase of items
  • Effective start and end dates

Campaign Benefits

Campaign Benefits, whether free PPV movies, merchandise, discounts etc. can be set to be automatically given to the subscriber only if a match is found within the triggers that you have set up. The benefits will be assigned either by Services, Packages, Purchasable Item, Monthly rental, Installation and PPV.

Determining when you would like the subscriber to initially receive the benefit of the campaign, and for how long the subscriber will receive those benefits, is extremely simple to set-up. The benefits will start within a defined period (months, weeks, days) from the work order completion, PPV charging or the posting of payment batches. The benefits can also run for any given time period (months, weeks, days).

Our sophisticated Work Order Program will automatically inform the EC when a campaign benefit or trigger is cancelled because the subscriber’s rate schedule, services or billing frequency has changed

Market to Potential Subscribers

Generating new subscribers is a critical aspect of your business. The RR Marketing Module gives you all the tools to reach out to your prospective subscribers. The cash and journal voucher input procedures are based on the standard accounting features of batching and batch totals. The System uses a sophisticated batch accounting method, which supports online input and has full editing capabilities.

  • One of the features within our Marketing program is the ability to load potential subscribers and / or units into the database. It is possible to build a database including all apartments in a specific apartment building, or homes passed in a particular area, whether active or inactive.
  • Once you have identified these potential customers, reach out and touch them with a targeted marketing campaign, sure to increase your subscriber count.
  • Capture subscriber demographics with the RR Additional Subscriber Information program, which provides input fields to capture demographic and service related information for potential subscribers and units. When setting up the tables on the system, the user has access to ten tables and four, free-format fields to capture whatever information is desired to be recorded about the subscriber. There is also the same number of fields available for the Unit information. Listings may be produced by code values.
  • Another method to capture information about the subscriber is with our Telephone Log program. This program tracks all calls received by the cable company by user defined reasons and sub reasons. Reports may be produced by reasons, sub reasons, date range, users and levels.
  • Another tool to determine how customers subscribe to particular services is the Service Activity Code (SAC code). User defined codes are entered by the CSR on the work order to indicate how the subscriber found out about a particular service. The cable company can decide whether this is a mandatory function for the CSR. A report may be produced on demand for each code within a given time period. This will determine how well you have done on a particular newspaper add, radio ad, billboard campaign etc.

Telemarketing Opportunities

It could not be easier to create targeted telemarketing campaigns with the RR Enterprises Telemarketing module.

You decide on the definition of your telemarketing campaign. Whether you want to contact existing or potential subscribers, focus on specific Divisions or Communities, incorporate only certain Work Order or Marketing zones or market to subscribers with specific Services, it is all a simple selection process. Further define your telemarketing campaign to include only those subscribers that are new, active, cancelled or include all subscribers.

Multiple reports are available on all aspects of your telemarketing campaign, including a daily report of subscribers that require follow-up calls. The report is based on User defined criteria with specific time lines for follow-up, and indicates the type of follow-up call to be made.

The RR Telemarketing module’s sophistication allows you to isolate a specific segment of the database for telemarketing, i.e. all subscribers lost to a satellite dish, other disconnect reasons, whatever you desire. Among the many other features available is a history log of telemarketing activities, subscriber ‘smart notes’, telephone log history, logging of telemarketing letters to subscribers, work order & service call history, credit history, call reasons, the ability to import a prospect list, and Help scripting for service selling.

Based on the constants and tables established, the System will calculate all applicable commissions for both inside and outside telemarketers. Every two weeks, the commission system will calculate commissions based on subscriber activity.